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Beauty company moves into prestige sector with pro line founded by Carol Shaw.
June 14, 2018
By: Christine Esposito
Editor-in-Chief
Markwins has acquired LORAC Cosmetics, LLC, propelling the privately-owned beauty company and owner of Wet n Wild and Physicians Formula into the prestige beauty space. Carol Shaw, the Hollywood makeup artist that founded LORAC two decades ago will continue to work with Markwins as lead consultant on the brand. The deal is Markwins’ fourth major acquisition in 15 years. The firm acquired AM Cosmetics (Wet n Wild, Black Radiance) in 2003, Physicians Formula in 2012, and Aspire Brands' ...
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